As the title implies I am asking a question that is often asked and has so many different questions.
Firstly how is it decided?
Is it by magazines like Vogue, by designers or by the past and what makes a trend and what influences it?
Fashion can be so many things from the illustrations to the final product to the images on the glassy page. When I started this blog I wanted it to have more depth to it, then just a standard look book or something similar. This not because I am a snob to these things but because I am interested in more than just how something looks! Having studied art for most of my educational years, I have always been taught to question the process behind the aesthetic and wonder what has influenced it and what process has it gone through before becoming the finished piece?
This is something I have applied to fashion since my last year of my degree when studying the fashion illustrations and recreating them through new processes. I had to start applying the same ideas about art to fashion and this began my thinking. I was working in fashion retail at the time as was beginning to learn the art of building outfits and fitting things to each person I spoke to, so that they could get the most from what they were purchasing.
So what is fashion? Is it how you dress every morning when late for a meeting or going for a run. Do you treat yourself as a brand? Is vogue/Elle your fashion bible?
What inspires you? I have always looked at those around me, I am not afraid to ask someone in the street where they bought something I like that they are wearing. You can tell a lot about a person through what they are wearing. I have a theory that the shoes you wear give away your personality. (For instance I am obsessed with high heels and on many pairs but live my life in quirky converse/ballet pumps and brogues= practical and fun!) I also go for pieces of clothing and accessories that stand out. This is because I enjoy expressing my personality through my clothes. I know I say this a lot but it is something I know a lot of people are afraid to do! Why spend your life in boring drab things when you can wear beautiful and lovely things. I often get complimented on the unusual things I wear. If people don't like it what do I care?
I am not going to stop being myself for the sake of what people think. For instance I wore my new vintage tweed cape out last Friday I had many odd stares but just as many people (including the owner of a vintage shop) express how much they loved the cape! I can laugh at myself but I will not be less of that. Dita von Teese is always beautifully turned out no matter what you would never tell her to tone it down! She has made a career out of being herself!
We often rely on stereotypes so people can be easily grouped and written off rather than treated as individuals like they should be. This creates labels and can upset people. You can be judged for this and why should you be? It restricts people opinions and makes them afraid to step out of the box. It is laziness that makes people act like that. It stops you being seen as you really are and instead you're a socially idea not a person. It can also have a bad effect on a person.
It only takes one negative comment to ruin a good day. So what if you're not built a certain way or of a certain height be the best of who you are!
If you are into trends and you spend all your money and time following what is in you are judged, if you shop in charity shops the same happens. It makes me very angry because people assume you are someone just from how you dress. After years in jeans and t-shirts for uniform and at university when I had the chance to dress as I wanted for my previous job I did. I always enjoyed it.
Fashion is a fantastic thing but it can also be a victim of its own success what happens when the catwalks just become unwearable (I know something's are now they are made just for show). What is fashion to you? Should it be practical and pretty, quiet and ethical or loud and frivolous? Slowly ideas are changing; more green materials are being used. Do you want to make a statement or follow a trend? That is your decision.
I started this blog for fashion advice but I wanted it to be more. I want to explore other ideas and what people think because it is fascinating to discuss such a wide subject that crosses so many sub genres.
I may not devoutly follow fashion I love reading Vogue. When I was younger I sneered that it was nothing more than an overpriced advertising board. However after actually sitting down and reading it a few years later I discovered the depth and interest that Vogue has. The articles and the fact that it went underneath the glossy surface of the pretty clothes, I realised then why it is worth reading.
It was the mixture of contextual insight into trends and where they were from and the creation of pieces that inspired me. I started looking into the design side and history of fashion (I was lucky enough our University had 60's& 70's copies of Vogue!).
That take on culture and fashion and how everything is mixed is kind of what I wanted in this blog. I love how fashion reacts to culture and politics. How there are great fashion icons that are models, designers and pieces of clothing. E.g. Twiggy, Alexander Mc Queen and the stiletto heel, they have defined eras and rewritten rules of what was acceptable for that generation.
That is why I love fashion because it is anything to so many.